Dow Jones hires Weiss as chief marketing officer

Colleagues,

I am enthusiastic to announce that Sherry Weiss will be joining us as Main Internet marketing Officer of Dow Jones commencing Oct 3.

Sherry will oversee all advertising routines at Dow Jones and The Wall Avenue Journal, concentrated on driving consumer acquisition, retention and subscriptions maximizing and endorsing the brand name and optimizing our advertising and marketing attempts across the Dow Jones ecosystem. Her accountability across the Dow Jones ecosystem will raise collaboration and alignment, solidify our model placement, and optimize our initiatives to share our distinctive, united Dow Jones narrative.

Sherry is becoming a member of at a time when Dow Jones and The Wall Road Journal are pushing to achieve an at any time-much larger group of specialists and choice makers close to the world in small business, finance, plan and additional. She will create on the achievement that our teams have by now realized, together with growing earnings and electronic subscriptions.

An innovator with a loaded record in electronic advertising and monetary solutions, Sherry put in 12 yrs at Citi, a international brand name with varied client money businesses, and a electronic-initially footprint. Most a short while ago, she was Head of Advertising Transformation and Channel Shipping and delivery for Citi’s Private Banking & Prosperity Management Group, where by she led a multi-yr advertising transformation work for Citi’s Credit history Card, Retail Bank, Retail Expert services, Home finance loan and Prosperity lines of enterprise. Prior to this, Sherry led Advertising and marketing Approach and Innovation for the Branded Playing cards organization, exactly where she designed and introduced a marketing and advertising innovation hub to push substantial advancement for the firm. Sherry has an entrepreneurial spirit. In among her two stints at Citi, Sherry was Head of Loyalty and Retention at Jet.com, a rapid advancement e-commerce start out-up acquired by Walmart in 2016.

A large-energy, buyer-centered advertising leader, Sherry has a enthusiasm for developing and delivering advertising plans that push growth, engagement and retention. Her knowledge establishing approaches and technical alternatives throughout each promoting and solution will be a large asset to our endeavours to develop our attain and deepen our effects as we improve Dow Jones and The Wall Street Journal.

Be sure to be a part of me in welcoming Sherry to Dow Jones and wishing her good results in this essential position.

Almar