3 Things Learned about Email Marketing from Building a Newsletter Template

By Earn Salyards, Senior Advertising and marketing Specialist at Heinz Marketing

I am not a net developer, e mail marketing expert, or application engineer. I am a marketer with a little bit of know-how of HTML and CSS, Marketo, and structure. This previous January, I was tasked with updating our e-newsletter template. Here are a few points I have acquired from that method: 

It’s so easy to enhance your HTML/CSS competencies

So several free methods can support train you how to code or give you a several lines to paste to resolve an situation. There is no justification for you not to check out your hand at anything like this. Increasing your competencies or attaining that minimal added information to support you communicate correctly with an engineering staff has by no means been easier. 

Outlook sucks, and I also really like Outlook

Revamping our publication template has created me conscious of how painfully frustrating Outlook can be. It feels so clunky occasionally. Hardly ever presenting an e mail properly because of compatibility complications (get with the program Microsoft) or making my banner photos strange (ugh!) But I still like Outlook, especially given that lots of of the troubles I had while building our newsletter came from more recent accessibility features extra to Outlook. 

Electronic mail compatibility is a discomfort

Every single e-mail “client” has its quirk with how it shows areas of email messages. Compatibility was by much what I expended the most time on, and it also taught me just how crucial a very good electronic mail tests software could be. There is only so considerably you can execute by sending by yourself Marketo or HubSpot tests. If you are sending frequent batch email strategies and don’t currently have a screening instrument like Electronic mail on Acid, commence on the lookout for a person today. Your existence will be so considerably less complicated. 

E-mail has been all-around for a lengthy time, and entrepreneurs will constantly find novel ways to overcomplicate issues. So, if you are starting off to create your electronic mail advertising competencies, just take your time and don’t get way too frustrated at the method. Content sending.