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Marketers keep replacing major martech apps, integration #1 factor for replacements
My close friends at MarTech.org just lately released their most up-to-date Martech Alternative Study 2022, in which marketers shared which...
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 many years that I have been publishing the martech landscape, as it mushroomed from ~150 answers to...
Are we “digital” yet? An algorithmic answer to a philosophical question
“We’re coming into a publish-digital-transformation period, wherever companies are no extended planning to grow to be ‘digital.’ They are digital.”...
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...